Earlier this week, you read about our Issue of the Week, homelessness. Today, we're sharing the story of Sackcloth & Ashes, our Brand of the Week whose social cause is to combat homelessness.
As winter approaches, our thoughts turn to evenings sitting in front of the fireplace, wrapped up in a blanket with hot cocoa in hand. The products from Sackcloth & Ashes help make this come true. This socially conscious brand sells high-quality and beautiful blankets for both indoor and outdoor use that will keep you warm into those cold winter nights. As a social enterprise, Sackcloth & Ashes follows the one-for-one rule: for every blanket purchased, a blanket is donated to a local homeless shelter.
The story behind the company’s social mission is a particularly personal one for its founder, Bob Dalton. In 2013, his hardworking, well-educated single mother found herself living on the streets. Unable to find or help her, he turned his energy towards homeless shelters by asking what kind of resources they needed most. The answer always included blankets, so Bob started Sackcloth & Ashes in 2014 as a way to help as many shelters as possible.
The company has since provided over 4500 blankets to homeless shelters all over the world, and we are so pleased to be helping them make a difference in Edmonton, Alberta. Blankets are especially valuable in northern climates such as ours, so we will be donating a warm fleece blanket from Sackcloth & Ashes to the Youth Empowerment & Support Services (YESS) in Edmonton for every Sackcloth & Ashes purchase that is made through Benefair. YESS is a safe haven for youth who don't have access to a safe home. They provide these youth with services, resources, and support to help them stay off the streets and get through tough times. So, not only will you be staying cozy this winter, but you’ll also help bring warmth and comfort to these deserving young people! If you want to learn more about YESS, please check them out here.
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